Nike’s organizational culture is focused on nurturing creativity and innovation to maintain its lead position in the sports apparel and equipment industry. The main characteristics of Nike’s culture include:

1. Talent: Nike emphasizes attracting, hiring, developing and retaining top talent through training, mentoring, and leadership programs, ensuring that all members of their skilled teams are motivated and driven.
2. Diversity: Nike advocates for a diverse workforce to encourage creativity and ensure company alignment with social trends. Additionally, this initiative enhances product development and overall brand image.
3. Inclusiveness: Nike’s inclusive culture removes barriers to creativity and performance, with initiatives like Bias to Breakthrough and NCourage programs.

Nike’s culture helps them stay competitive, but the increased involvement of each employee may reduce overall managerial efficiency. To balance these effects, more investment in managerial support is recommended.

Nike’s Culture & Its Characteristics: An Analysis