Expanding internationally creates tremendous opportunities for corporations. The challenge for brands that want to expand internationally is tailoring their products to meet the needs of customers at different income levels. Nike focuses on several key areas to meet these needs and succeed in the global market. Nike maintains a premium pricing strategy while emphasizing high-quality products shipped around the world. They tailor their products and marketing strategy to every region’s unique preferences and requirements. Additionally, Nike uses diverse distribution channels to cater to customers globally. Finally, Nike proudly outsources to locations based on ethical practices, good labor conditions, and fair treatment of all employees in their supply chain. A global presence increases the scale of operations, thus providing a more significant revenue and asset base, and Nike has propelled themselves to market dominance with their global strategy.

https://www.accelingo.com/nike-global-strategy/