The PESTLE Framework
“Did you know that before becoming Nike, the company was named Blue Ribbon Sports (BRS) when it was founded in 1964, and acted as a distributor for the Japanese shoemaker Onitsuka Tiger, which is now known as ASICS?” – Jim Makos
Adaptive Advantage
In an ever-shifting business landscape, adaptability isn’t just a trait—it’s a competitive advantage. Companies that embrace change, learn from challenges, and pivot when necessary are the ones that not only survive but also thrive in uncertain environments.
1–2 minutes
NIKE 